Benefits of using Holograms?

Today many companies are engaged in production and distribution of products interesting for counterfeiting – copying. For this reason, DND International aims to provide its clients with branding and protection of products in the form of a personalized hologram providing:

  • The highest level of protection against counterfeiting, abuse
  • Company and product image enhancement
  • Gaining customer confidence in the product and company in terms of proof for quality
  • A good marketing move in the form of your company logo on the hologram label, which is applied to every product that comes into direct contact with customers
  • Possibility of tracking sales through numbered holograms or QR Codes (Track & Trace)
  • Applying hologram to the package so as to prevent opening of the product, leaving a visible trace if it comes off or the product is opened


Investment in a hologram sticker is a great payback. For very little money per piece, you get all the above-mentioned advantages.

Many world companies have recognized the multiple advantages of the hologram.
As such, hologram has become the default ambassador of all the great world brands!



These products have two basic functions, namely, protection of products from counterfeiting (Brand Protection) and marketing through extraordinary image enhancement of products (Branding).

Holography is a unique combination of art, science and technology and is used to record 3D visual information on an appropriate substrate using laser and precision optical instruments.

Holograms create special 3D effects. For example, when viewed from different angles, they can change colour and shape, or create an illusion of movement. Since it is not possible to copy hologram without having the original ‘master’, it is therefore used worldwide as a major tool against counterfeiting.

Counterfeiting of well-known brands is a worldwide phenomenon and companies apply various forms of anti-piracy measures. Yet, the best and the most effective way of fighting is the use of holograms, because of their outstanding features.

They are easy to identify (even with the naked eye), they increase customers’ confidence in the product, they are practically impossible to forge, they are easy to use, they are cost effective, they save time and effort in combating counterfeiters.

In addition to the security features, hologram’s marketing function is also highly important. It is reflected in the following characteristics of holograms:


Visually very attractive, as they have features that are interesting for buyers they shine, change colors and animations..


Enhance the image of the product.
(market research shows an increase in sales of at least 10%).


Attract customers and increase customer confidence in the product and company, thus have a positive influence on sales.


Extremely important tool in positioning the product and thereby also the company in the market.


Origination Techniques

Holography dominates the brand certification market because there is no other printing technology that works on so many levels of security. This multi-level approach is designed to facilitate in the best possible way the verification of authenticity for brand owners and consumers.

The basic process of creating a holographic image is called ‘origination’. There are a few basic types of origination:


2D/3D Hologram Master

is widely used for commercial purposes. It consists of several two-dimensional layers visually placed one above the other, which gives them an illusory depth effect. The depth between different layers and relatively high reflection of the first layer, as opposed to other layers, are the most important features of 2D/3D hologram.


3D Hologram Master

is a three-dimensional image that is actually a reflection (duplicate) of a real object or a computer-generated image. Main characteristic of this type of a hologram is that the 3D image changes depending on the viewing angle.


Dot – Matrix Hologram

comprises many tiny dots or pixels, which are too small to be seen with the naked eye. Each dot is a separate hologram, and together they create a 2D or 3D image. Dot matrix holograms are created through a computerized origination system, which exposes one dot, or pixel, at a time. This hologram looks very attractive because it shows many colours, has sharpness and a lot of kinetic movement.


E-Beam Tehnologija

One of the best ways of making the high security hologram is application of the E-beam technology.
E-beam technology is based in a set of micro imprints with specific parameters of electronic beam which can be directed to one point with size of several nanometers.





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    DND International offers the three ” S ” Security, Speed, Services and has built a reputation of trust and credibility through the highest standards of professional integrity.

    We offer our customers a powerful combination of advanced technology and superior quality. Our goal is to ensure customer satisfaction through continuous improvement in all areas of business.


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