DND International is a group established in 2007 and it operates in the European market through companies in Serbia, Austria and Spain. Its main activity is distribution of holograms and holographic products as security elements.
These products have two basic functions, namely, protection of products from counterfeiting (brand protection) and marketing through extraordinary image enhancement of products (branding).
Holography is a unique combination of art, science and technology and is used to record 3D visual information on an appropriate substrate using laser and precision optical instruments. Holograms create special 3D effects. For example, when viewed from different angles, they can change colour and shape, or create an illusion of movement. Since it is not possible to copy hologram without having the original ‘master’, it is therefore used worldwide as a major tool against counterfeiting.
Counterfeiting of well-known brands is a worldwide phenomenon and companies apply various forms of anti-piracy measures. Yet, the best and the most effective way of fighting is the use of holograms, because of their outstanding features.
They are easy to identify (even with the naked eye), they increase customers’ confidence in the product, they are practically impossible to forge, they are easy to use, they are cost effective, they save time and effort in combating counterfeiters.
In addition to the security features, hologram’s marketing function is also highly important. It is reflected in the following characteristics of holograms: